Monthly Archive:: June 2014

 
June 26, 2014

Trade Show PR: 7 Tips to Get You Started

Planning to participate in upcoming fall and winter technology trade shows?  If so, your marketing efforts are probably focused on completing displays and collateral and, while exhibiting at a trade show or conference is an excellent way to showcase new technology products or services and get your brand in front of potential customers, it can […] >>more
 
June 4, 2014

3 Ways Tech PR Helps Catalyze Marketing & Sales

Customers buy into an idea when they know the company and, understand how the product or service can benefit them.  Perceptions matter!  Technology PR is a powerful complement to marketing when used to catalyze brand or product recognition, reputation and, relationships. Here are 3 ways a carefully planned and active PR program helps catalyze your marketing […] >>more