Monthly Archive:: July 2014

 
July 22, 2014

6 ways content marketing has changed the way we do PR

Good article from thenextweb.com about how content marketing impacts the way we do public relations. According to the article, company blogs are becoming mainstream publications. Sound familiar?  In our previous post, we outlined 3 key reasons why technology companies should blog. In thenextweb.com article, Shannon Byrne, the Content and PR Manager at Mention explains that […] >>more
 
July 9, 2014

3 Compelling Reasons Why Technology Companies Should Blog

Most technology companies regularly create and share valuable content such as video tutorials or email newsletters.  Many have embraced social media and manage Facebook, Linked-In and Twitter accounts.  But, the majority of tech startups in Europe still resist creating their own content platform or blog.  We found that only 40% of these newcomers currently maintain […] >>more