Planning to participate in upcoming fall and winter technology trade shows?
If so, your marketing efforts are probably focused on completing displays and collateral and, while exhibiting at a trade show or conference is an excellent way to showcase new technology products or services and get your brand in front of potential customers, it can be hard to know if all your pre-show efforts will lead to any quality booth traffic. Why risk it?
Maximize your trade show investment with technology public relations.
Even the smallest booth requires a considerable marketing investment to cover design, promotional literature, and on-site services such as telecommunications and shipping as well as accommodation and travel. But, this investment will fail if no one knows who you are, what you sell, and why you are attending the show.
A well-planned communications and public relations (PR) program improves return on investment (ROI), by getting the word out and increasing the number of potential leads & visitors to your booth. To help you plan and prepare your trade-show communications, nVentif has developed a Guide that explains how to develop a public relations program that will amplify your trade show marketing efforts.
This complimentary, downloadable guide walks you through 7 actions that you need to implement right now to increase ROI from your next trade show. A planned approach to trade shows PR helps generate ongoing coverage in relevant publications and support your marketing and sales.
The guide sets out the pre-show, show and post-show PR actions you need to undertake to communicate your messages, demonstrate your product or service to the media, and amplify the reach of your investment through-out the year.
Click here to download your complimentary copy of 7 Tips for Effective Trade Show PR and learn how to increase the number of potential leads & visitors to your booth and your visibility in the market place.
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Trade Show PR: 7 Tips to Get You Started
your complimentary copy of 7 Tips for Effective Trade Show PR
and learn how to increase the number of potential leads & visitors to your booth and your visibility in the market place. DOWNLOAD NOW!